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Work in a creative department and want to check out seminars on data and PR? Power to the multidisciplinary.

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Monday 9/28
10:00 AM
The Golden Art of Podcasting
Lucille's at B.B. King
The Radio Advertising Bureau brings you some of the leading talent driving increased engagement with audio programming. Join us and see how getting back to basics of telling stories simply, powerfully drive brands forward.
Erica Farber President & CEO , Radio Advertising Bureau
Adam Carolla On-Air Personality, PodCastOne
Perez Hilton Founder, Perezhilton.com
Norm Pattiz CEO & Founder , PodcastOne
Gayle Troberman EVP & CMO, iHeartMedia
Replay
Gayle Troberman
Norm Pattiz
11:00 AM
Internet Radio is Bigger than Facebook!? What it Means For Marketers
Lucille's at B.B. King
With over 160 million U.S. users each month, audio streaming apps have about 2% larger audience than Facebook and eMarketer says audio commands twice the digital media time with 95% of that on mobile. But audio is a different animal. Come hear how to create captivating consumer experiences on mobile Internet radio and what's working even when consumers can't see the screen. Streaming audio publisher, agency and ad network perspectives will be showcased.
Pat Higbie CEO, XAPPmedia
Carter Brokaw President, Digital Revenue Strategy, iHeartMedia
John Rosso President, Market Development, Triton Digital
Robert Wilde Vice President, Monetization, Slacker
Max Willens Staff Writer, International Business Times
Replay
John Rosso
Max Willens
12:00 PM
Beyond the Adoption of Programmatic TV
Lucille's at B.B. King
Programmatic TV is not a destination, but rather a starting point from which the TV industry will begin leveraging data and insights like never before. The industry is evolving rapidly, and this panel will discuss the long-term value of this transformation.
Randy Cooke VP Programmatic TV, SpotX
Mark Mitchell Chief Relationship Officer, clypd
Mark Risis Head of Strategy, Business Development, & Marketing , TiVo
Gabe Greenberg Co-Founder , GABBCON
Justin Evans Vice President & Principal Data and Research Strategist, Comcast Spotlight
Aaron Radin Senior Vice President, Partnerships & Portfolio Products, NBCUniversal
Replay
Justin Evans
Randy Cooke
1:00PM
That's Debatable!
Lucille's at B.B. King
Join us for an hour of strong opinions, biting wit and, in the end, the solution to every problem facing our industry. (Okay, that’s a bit of an overpromise.) Who wins the debates will be decided by you, the audience.
Avi Dan Contributor, Forbes
Eliza Esquivel VP Global Strategy, Mondelez International
Bobby Hershfield Partner & Chief Creative Officer , SS+K
Matt MacDonald EVP, Executive Creative Director, BBDO
Brian Martin SVP, Marketing and Communications, Project: WorldWide
Gabriel Miller President, Resource/Ammirati New York
Replay
Gabriel Miller
Avi Dan
2:00 PM
The Power of Sports: The How and Why of Fan Passion
Lucille's at B.B. King
Join Octagon, a global leader in sports, entertainment and passion-based marketing, for an in-depth and interactive discussion focused on fan passion. Discover why and how fan passion should play a critical role for brands looking to engage a variety of consumers across a plethora of channels, mediums and moments.
Simon Wardle Chief Strategy Officer, Octagon
Ryan Eckel VP Brand Marketing, DICK'S Sporting Goods
John Shea President, Marketing Americas, Octagon
Matthew Berry Senior Fantasy Sports Analyst, ESPN
Replay
Simon Wardle
Matthew Berry
3:00 PM
Why Advertiser Experience Matters
Lucille's at B.B. King
It’s a fact, excellence sells. Through more than a decade of research, analysis, and client work, Advertiser Perceptions has proven the correlation between positive advertiser experience and media buying intentions. Our Advertiser Experience Index (AXi) illustrates how delivering a superior buying experience to advertisers leads to advertising growth. We’ll reveal which media brands are leading the industry in Advertiser Experience and how they do it, announcing the Top 5 AXi leaders in Digital, TV, Print and Radio.
Randy Cohen President and COO, Advertiser Perceptions
Replay
Randy Cohen
4:00 PM
Upright Citizens Brigade Theatre (UCB) Art of the Pitch Improv Workshop
Lucille's at B.B. King
With $25 billion + in media business up for grabs, the art of the pitch has never been more relevant. The pressurized fever pitch pace demands high performance. Thanks to ABC, for the first time UCB's cutting-edge comedy and teaching improvisation comes to Advertising Week. With a customized approach blending comedy fundamentals that double as professional skills, a competitive advantage is sure to be gained.

By invitation only.
6:00 PM
The On Demand Audio and Podcast Revolution: Building Passionate Audiences And Great Resonance For Brands
Lucille's at B.B. King
Join hosts of the nation’s top podcasts, to learn how powerful storytelling delivers programming audiences crave and creates a receptive environment for brand messages. It is no coincidence public media podcasts dominate the iTunes top 10 list. Their hallmarks of exceptional journalism and storytelling deeply resonate
with audiences. The podcast and on demand audio revolution signals a shift not only in how consumers listen to audio, but the way in which marketers can reach key demographics.
Gina Garrubbo President and CEO, National Public Media
Ira Glass Creator and Host, This American Life
Guy Raz Host and Editorial Director, TED Radio Hour
Molly Wood Host and Senior Tech Correspondent, Marketplace
Molly Wood
Gina Garrubbo
Tuesday 9/29
9:00 AM
ZigZag: The New Consumer Journey Zeitgeist. Don’t Get Left Behind.
Lucille's at B.B. King
Today’s consumers are entering a new era. Remember when a marketer could guide them straight down the funnel from awareness to purchase? Now they zigzag from device to device, platform to platform, online to offline. How can your campaign keep up with this erratic new consumer journey?
Luke Edson SVP, National Markets, YP
Karsten Weide Program Vice President, Digital Media and Entertainment, IDC
Rob Griffin EVP, Futures & Innovation, Havas Media
Replay
Rob Griffin
Karsten Weide
10:00 AM
The Ad Tech Culture: How Women are Driving Data-Driven Marketing
Lucille's at B.B. King
Join Anne Doherty and Joanna O’Connell as they discuss how they broke through glass ceilings to have successful careers in the industry.
Anne Doherty Group Vice President, Acxiom
Joanna O'Connell Lead Analyst, AdExchanger
Replay
Joanna O'Connell
Anne Doherty
11:00 AM
From Transparency to Openness: How to Turn Data into Knowledge
Lucille's at B.B. King
Transparency is an essential part of openness, but it isn’t sufficient by itself. Please join Indexers Lizzie Komar and Will Doherty for this interactive, participatory workshop, in which we’ll practice the three steps any organization can use to make sure you’re getting the information you’re entitled to; how to understand and use it; and how to share your own information with others for mutual benefit. 
Will Doherty VP Business Development, Index Exchange
Lizzie Komar Director of Research and Insights, Index Exchange
Replay
Will Doherty
Lizzie Komar
12:00 PM
Brand Visibility and Mobile Messaging: The Next Big Marketing Opportunity
Lucille's at B.B. King
By the year 2019 there will be approximately 438 billion mobile messages sent a day across the world (Juniper). However, creating emoji isn’t enough. The content must be customized, creative and concentrated on the right audience. Learn how major brands have used branded content and emoji to build an emotional and engaging connection with younger consumers, while crushing traditional advertising KPIs.
Anthony Green Business Development, Kik Messenger
Evan Wray Co-Founder, Swyft Media
Erin Lin Digital Marketing, Dell
Replay
Erin Lin
Evan Wray
1:00 PM
Buying and Selling Programmatically in a Multi-Screen World
Lucille's at B.B. King
As consumers continue to engage with premium content across more screens and formats buyers are challenged to access their target audiences in an efficient and effective way at scale. At the same time, publishers are looking for the best way to monetize their connections with consumers across devices. This session will discuss best practices for handling the multi-screen challenge including cross device id, attribution, and targeting consumers across mobile, video and native.
Evan Krauss VP, Emerging Solutions, PubMatic
Ben Skolnik Senior Director, Platform Solutions, PubMatic
Replay
Ben Skolnik
Evan Krauss
2:00 PM
Make an Impression That Lasts: Measurement in Mobile
Lucille's at B.B. King
Mobile measurement can be a nebulous topic, and sometimes challenging to approach. As mobile advertising continues to grow exponentially, advertisers are expecting ROI and proven effectiveness like never before. Mobile is unique when compared to other media channels with native functionalities inherent to the mobile device only; location, cross-screen, touch creative, and more.
Teresa Chaisiri Measurement Lead, Millennial Media
Adam Paulisick SVP Marketing & Channel Strategies, Nielsen Catalina Solutions
David Shim CEO, Placed
Kelly Hogue RVP of Sales, Millennial Media
Suzanne Berg Currier Senior Director of Media, GNC
Duane Smith Associate Media Director, 22squared
Replay
Suzanne Berg Currier
Kelly Hogue
3:00 PM
Personalizing Commerce: Turning Big Data into Intimate Moments
Lucille's at B.B. King
Big Data isn't creepy when used correctly. Truly understanding your customers can be the thing that helps your brand rise above the noise. Creating personalized experiences at scale is the key to surviving in a competitive landscape. But how can you use Big Data to create memorable intimate experiences when talking to millions of customers?

In this workshop you will learn how to leverage Big Data to bridge the gap between the Data Scientist and the Marketer and learn from real campaigns that made an impact.
Antony McGregor Dey Director of Marketing, Emarsys
Tomas Puig CMO, Emarsys
Replay
Antony McGregor Dey
Tomas Puig
4:00 PM
Upright Citizens Brigade Theatre (UCB) Art of the Pitch Improv Workshop
Lucille's at B.B. King
With $25 billion + in media business up for grabs, the art of the pitch has never been more relevant. The pressurized fever pitch pace demands high performance. Thanks to ABC, for the first time UCB's cutting-edge comedy and teaching improvisation comes to Advertising Week. With a customized approach blending comedy fundamentals that double as professional skills, a competitive advantage is sure to be gained.

By invitation only.
Wednesday 9/30
9:00 AM
Building Your Brand Online Like An All-Star
Lucille's at B.B. King
Learn from some of the best experts on branding their top tips and tricks for building a personal online brand that will help put your career on the path to success.
Ron Young Founder & CEO, Shocase
Kirk Cheyfitz Co-CEO+Chief Storyteller, Story Worldwide
Julie Cottineau Founder & CEO , BrandTwist
Jason Harris President/CEO, Mekanism
Jeremy Miller Brand Builder & Keynote Speaker, Sticky Branding
Alan See Chief Marketing Officer | 2015 AMA Content Marketer of the Year and a Forbes Most Influential CMO on Social Media, Alan See CMO Temps, LLC
Replay
Jason Harris
Julie Cottineau
10:00 AM
Building Trust and Transparency Into Programmatic Media Buying
Lucille's at B.B. King
Programmatic has opened the possibilities of targeting audiences instantly — but simultaneously increased the risk of wasted ad dollars, reduced effectiveness and ROI, and brand safety issues. So how can marketers be confident that their messages reach the right audiences alongside the right type of content? Is it possible for industry guidelines to help solve these concerns? Are buyers and sellers willing to provide the level of transparency needed to ultimately help promote programmatic advertising’s success?
Joe Barone Managing Partner, GroupM
Andrew Casale CEO, Index Exchange
Brian Condon EVP, Commercial Development, Alliance for Audited Media
Mike Zaneis President and CEO, Trustworthy Accountability Group
Christina Meringolo VP, Integrated Marketing Services, Bayer HealthCare
Kavata Mbondo Yield Management & Programmatic Solutions, Time Inc.
Richard Frankel President & Founder, Rocketfuel
Replay
Joe Barone
Mike Zaneis
12:00 PM
A Crash Course in Influencer Marketing
Lucille's at B.B. King
Featuring a discussion on strategy and best practices on making influencer marketing work. Watch as some of the most successful influencers in the world work with progressive brands to do breakthrough work. Sleeves will be rolled-up, ideas will be challenged and secrets revealed.
Rick Song EVP of Media Solution Sales, ZEFR
Jeff Wolfe VP, Brand Content Director , Liquid Thread
Kimberly Yarnell VP of Digital Media, Macy's
Shonduras Snapchat Celebrity
Replay
Jeff Wolfe
Shonduras
1:00 PM
OPS QUAKE: The Seismic Shift in How Agencies Work
Lucille's at B.B. King
A new breed of agencies is setting records for productivity, client and employee satisfaction by having teams manage themselves. Elite SEM has 97% client and employee retention. Starr Conspiracy doubled employee productivity. Big Spaceship is constantly redefining the agency operations model. 360i is taking operations training companywide. Agency productivity coach Jack Skeels, CEO of AgencyAgile, leads these Advertising Age A-List agency chiefs in a pointed discussion on what it takes to transform the agency model.
Jack Skeels CEO, AgencyAgile
Joe Jaffe Head of Production, 360i
Ben Kirshner CEO, Elite SEM
Michael Lebowitz Founder & CEO, Big Spaceship
Bret Starr CEO, Starr Conspiracy
Replay
Bret Starr
Michael Lebowitz
2:00 PM
Programmatic & Media Buying Automation 101 (in a Mobile World)
Lucille's at B.B. King
Advertising automation & programmatic trading is more ubiquitous than ever. As is a sea of confusing acronyms and lack of clarity around the role of various entities in the programmatic supply chain. This interactive session will cover the "101" of the ad automation & programmatic trading ecosystem, impacts on media strategy, planning and buying, and automation trends and impacts on media owners, ad agencies and advertisers. This is your chance to ask all of your burning programmatic and automated media trading questions.


RSVP Only Event. Click here now to RSVP.
Rev. Jay Sears SVP Marketplace Development, Rubicon Project
David DiAngelo Senior Director, Business Development, Rubicon Project
Replay
Rev. Jay Sears
David DiAngelo
3:00 PM
Your Attention Please! Winning Consumers in an Attention Economy
Lucille's at B.B. King
We live in a cross-screen world where multi-tasking is at an all-time high and people's time and attention is at an all-time low. How do marketers win the battle for attention? In this session, hear how some of the industry’s top advertising experts and world-renown brands have found success utilizing attention-based solutions to win the hearts, minds and dollars of today's "show me you know me" audience.
Susan Panico VP Sales Marketing, Pandora
Lauren Fritts Director Global Marketing, Gatorade
Susanna Earnest Group Planning Director, OMD
Chris Chesebro Assistant VP Digital Marketing, L'Oreal
Replay
Lauren Fritts
Chris Chesebro
4:00 PM
Upright Citizens Brigade Theatre (UCB) Art of the Pitch Improv Workshop
Lucille's at B.B. King
With $25 billion + in media business up for grabs, the art of the pitch has never been more relevant. The pressurized fever pitch pace demands high performance. Thanks to ABC, for the first time UCB's cutting-edge comedy and teaching improvisation comes to Advertising Week. With a customized approach blending comedy fundamentals that double as professional skills, a competitive advantage is sure to be gained.

By invitation only.
Thursday 10/1
9:00 AM
Where Video Meets Spectacular Smart Screens
Lucille's at B.B. King
At our workshop, you’ll hear how dynamic, full-motion video thrives on iconic, massively scaled digital screens that offer high dwell times at famous destinations like Times Square, the Las Vegas Strip, etc. Be inspired to parlay the dynamic growth of digital video beyond on-line, tablet, mobile and place based. Get motivated to create fresh video that works for “the big screen,” and learn how beacons are layered on to digital signs and push relevant content to smartphone users whose Blue Tooth setting is "On."
Anne Judge VP of Marketing, Branded Cities
Raymond Rotolo SVP, OOH Strategy, Gimbal, Inc.
Jonna Birgans EVP, Media Strategy & Business Development, ClearTV Media
Replay
Jonna Birgans
Raymond Rotolo
10:00 AM
The Holding Company Disruptors
Lucille's at B.B. King
Join Jon Bond and his guests as they discuss the new model holding companies emerging, and why they have the potential to “Uberize” the world of marketing services.
Terry Kawaja Founder and CEO, LUMA Partners
Jon Bond Chief Tomorroist, Tomorro LLC
Nathalie Tadena Reporter, The Wall Street Journal
Replay
Nathalie Tadena
Terry Kawaja
11:00 AM
Marketing in the Post-demographic Age
Lucille's at B.B. King
In an advertising market saturated with messages, media channels and shift in audience consumption, a brand’s ability to reach and connect with its market is the difference between survival and extinction. The traditional demographics-based campaign has broken down, and brands now have the opportunity to connect directly with those in-market for their products.
Tyler Greer Head of Strategy, APAC, Exponential
Replay
Tyler Greer
12:00 PM
How To Get ROI From Your Social Strategy
Lucille's at B.B. King
Social campaigns are often questioned by data driven marketers as lacking a truly measurable ROI. The focus of the conversation will be on the latest strategies and tools marketers are using to engage audiences, get them sharing, and measure results.

1:00 PM
It's A Content World, You're Just Living In It: How to Use Data to Get Ahead
Lucille's at B.B. King
It's no secret that brands are investing exponentially more in content. And with that shift comes a need for understanding the real impact of their investment. This panel will feature influential leaders breaking ground in content marketing.
Lindsay Nelson Global Head of Brand Strategy, VOX Media
Anda Gansca CEO & Founder, Knotch
Marla Kaplowitz CEO, NA, MEC North America
Jon Potter CMO & EVP of Brands, Moet Hennessy USA
Ross Levinsohn CEO, Guggenheim Digital Media
Replay
Marla Kaplowitz
Jon Potter
2:00 PM
From Minibar to Megahit
Lucille's at B.B. King
Booze delivered to your door in under 60 minutes? Cool! Learn how Minibar co-founders Lara Crystal and Lindsey Andrews, who helped launch Rent the Runway and Wag.com, are killing it with their latest venture in our on-demand, convenience-first world.
Sharon Napier CEO, Partners + Napier
Mallory Diamond Assoc. Director, Marketing & Business Development, Partners + Napier
Lindsey Andrews Co-Founder, Minibar
Lara Crystal Co-Founder, Minibar
Replay
Mallory Diamond
Lara Crystal
4:00 PM
Upright Citizens Brigade Theatre (UCB) Art of the Pitch Improv Workshop
Lucille's at B.B. King
With $25 billion + in media business up for grabs, the art of the pitch has never been more relevant. The pressurized fever pitch pace demands high performance. Thanks to ABC, for the first time UCB's cutting-edge comedy and teaching improvisation comes to Advertising Week. With a customized approach blending comedy fundamentals that double as professional skills, a competitive advantage is sure to be gained.

By invitation only.