As president of ABC Sales, Geri Wang leads a team of more than 275 executives and staff responsible for advertising sales and integrated marketing initiatives. Promoted to this position in February 2010, Ms. Wang has been instrumental in extending advertising opportunities and value beyond the traditional broadcast network into innovative approaches to new media and digital applications. She oversees a business group generating multi-billion-dollar revenues annually, through offices in New York, Chicago, Detroit and Los Angeles.
Ms. Wang’s senior executive role encompasses ABC Primetime, ABC Daytime, ABC News, ABC Late-Night, ABC Interactive/Digital and ABC Sales Development. She also guides the sales and integrated marketing efforts for Disney/ABC Unlimited, the cross-divisional sales unit of The Walt Disney Company; Disney/ABC Domestic Television Syndication Group; and SOAPNet. Ms. Wang reports directly to Anne Sweeney, co-chair, Disney Media Networks, and president, Disney/ABC Television Group.
Since joining ABC in 1990, Ms. Wang has advanced through various positions of increasing responsibility, gaining hands-on sales and management experience in all dayparts. Her wide-ranging expertise and advertising sales success led to her appointment as senior vice president of Primetime Sales in 2000 and, a decade later, to her current position as president of ABC Sales.
A self-professed “research and numbers fanatic who loves a good spreadsheet,” Ms. Wang has long been recognized for her adept research and analytical skills, coupled with her ability to quickly adapt business metrics in an evolving media environment. While at the helm of ABC Primetime Sales, she is also credited with forging closer operational and creative ties with the Network’s Primetime Entertainment Group. This has further expanded ABC’s leadership in developing new branding and integration opportunities such as interstitial promercials, webisodes and ABC’s pioneering advertiser-supported iPad app.
Ms. Wang is a board member of the American Advertising Federation, and she mentors young people through both the National Association of Multi-Ethnicity in Communication and the ABC Media Networks programs. She has been honored as one of Advertising Age magazine’s “Women to Watch” and has been named to the “Mediaweek 50″ list of top media executives in the U.S. Ms. Wang began her career as a media research analyst at Grey Advertising and is a graduate of Ithaca College.